Not
many succeed because among other reasons, not many are prepared to come out of
their comfort zone to take risks.
A point in time came in the life of Jeff Beezo, the Founder and CEO of amazon.com when he had to make a choice between remaining in his comfort zone - a well paying job in the corporate world of finance and pursuing a dream of seizing the opportunities presented by the internet gold rush of the 1990s.
A point in time came in the life of Jeff Beezo, the Founder and CEO of amazon.com when he had to make a choice between remaining in his comfort zone - a well paying job in the corporate world of finance and pursuing a dream of seizing the opportunities presented by the internet gold rush of the 1990s.
Although
advised by a respected colleague against leaving his secured job, he decided to
apply what he called a "regret minimisation framework” in which he
imagined whether if he were to look back at the age of 80 he would regret the
decision not to venture out on his own. He concluded then that he would regret
not stepping out. He thereafter made that life changing decision, encouraged by
his wife, to forego security for opportunity. He began a venture in his garage
in 1994 that has now become a global brand, Amazon.com, the world's largest
online retailer worth more than $70bn as of 2011.
In life, invariably,
it is those who take the risks that also take the prize. What is called comfort
zone would really have been comforting except for the fact that it is the arena
where that dreams are killed, aspirations are buried, talents are wasted and
destinies are demoted.
By
remaining in your comfort zone, your chances for advancement in life are
curtailed, invariably forcing you to accept whatever life eventually throws at
you rather than experiencing what you are truly capable of. Life is so designed that it is those who dare that
get their share. Knowing what to do is not the only requirement for
taking action, having the courage to
do it is also crucial.
